Social networking has become a seemingly unavoidable part of everyday life. Social media is a staple in most of your customers' lives, making it necessary as a business to have a presence to engage with your customer. Think about the way you make a decision to purchase a product or service. Do you go with the first company you see that offers the service or product you’re looking for and book a service? Or, do you instead look at customer reviews or ask for the opinion of someone you trust before buying?
It’s said that a customer needs 6-8 marketing touches to take action. Social media is a great medium for those 6-8 touches. If a customer is familiar with your business, they are more likely to pick your business. If a customer trusts your company, you will likely be the company they always choose. Social media personalizes a company, puts a face to the name, and people are more comfortable doing business with a person rather than an advertisement.